SPECIAL STORIES

Dive deeper and read exciting background stories about our collections, trends, design classics and other topics from the textile and fashion sector.

Spring/Summer Campaign 2024


The spring/summer anniversary collection takes a retrospective look at HANRO's history and is a tribute to the woman who has always been at the center of HANRO's attention.

Experience our campaign shoot - where every detail tells a story and every touch conveys a feeling of pure luxury.


Stories of the 140th anniversary

April 2024

SENSUAL BODY - the highlight of the 'La Piscine' collection.

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March 2024

ODE TO AESTHETICS - the extraordinary scenery of the HANRO shootings.

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March 2024

MADELEINE HANDSCHIN - HANRO's first designer.

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February 2024

ANNIVERSARY SWEEPSTAKE - the unforgettable sailing experience on the French Riviera.

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November 2023

ELENI DESIGN - Insight into the new floral design for winter 2023.

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August 2023

REBEKKA RUÉTZ x HANRO at the BERLIN FASHION WEEK - the most beautiful looks.

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March 2023

ABSOLUTE (WORLD)-LACE - Sophie Hallette meets HANRO.

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February 2023

WORLD WOMEN'S DAY - Interview with our seamstresses in Portugal.

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December 2020

BRA GUIDE – Wear and care tips for your beloved bras.

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March 2022

BRIDE GUIDE – Essentials for the bride.

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January 2020

FABRIC MADE IN AUSTRIA - Craftsmanship from the region.

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August 2019

TENCEL™ OR COTTON - What's the difference?

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SUSTAINABILITY

UNSERE MISSION


“We are dedicated to all facets of sustainability. Day in, day out. Responsibly, fairly, transparently and open to new ideas. For lasting joy.
In the environment, nature, people and products. Designed to last.“

STEPHAN HOHMANN
Managing Director 


PREVIOUS CAMPAIGNS

July 2023

FALL/WINTER 2023 - Immerse yourself in the pulsating big city life.

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December 2022

SPRING/SUMMER 2023 - Doing nothing and appreciating the moment, the little things in life.

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November 2022

FALL/WINTER 2022 - 'LAGOM', reflection on the essentials & life in balance.

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December 2021

SPRING/SUMMER 2022 - the 'NATURAL SENSATIONS' campaign draws us into nature.

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Kampagnen der Saisons 2023 & 2022

FALL/WINTER 2023 - Eintauchen in das pulsierende Großstadtleben.

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SPRING/SUMMER 2023 - Das Nichtstun und die Wertschätzung des Augenblicks, der kleinen Dinge im Leben.

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FALL/WINTER 2022 - 'LAGOM', die Besinnigung auf das Wesentliche & Life in Balance.

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SPRING/SUMMER 2022 - die Kampagne 'NATURAL SENSATIONS' zieht uns die Natur in ihren Bann.

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September 2022

The ART OF SLEEP – What type of sleeper are you?

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September 2022

Interview with the sleep expert PROF. GÜNTER W. AMANN-JENNSON

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March 2022

UNISEX STYLES - the future of fashion knows no gender.

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August 2022

STREET STYLES - three bloggers show how they transform HANRO loungewear into street style looks.

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September 2021

WHITE DESIGN CLASSICS - Garments that never go out of fashion.

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May 2021

TOUCH OF HANRO - What makes HANRO tangibly different for you?

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September 2021

WORLD WOMEN'S DAY - For a world free of prejudice.

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September 2021

CELIA - Interview with designer Nora Döring.

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THE STORY OF GENERATIONS


Quality awareness is an attitude that is often passed down through generations. We only place our unreserved trust in brands and products that meet our quality standards. Only then are we prepared to pass them on to the next generation. This way, the love for a lingerie brand can also be passed on. For example, when it is a family tradition that the first bra is bought from HANRO.

THE ART OF SLEEP - Das Schlafen als ein kulturelles Gut.

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IKONEN FÜR GENERATIONEN - eine Reise durch die Zeit.

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TONE-ON-TONE LOOKS - Monochrome styling and corduroy look for autumn.

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CELIA - Interview mit der Designerin Nora Döring

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THINKING OF TOMORROW




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