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SPECIAL STORIES

Dive deeper and read exciting background stories about our collections, trends, design classics and other topics from the textile and fashion sector.

 

OUR MISSION
SUSTAINABILITY


“We are dedicated to all facets of sustainability. Day in, day out. Responsibly, fairly, transparently and open to new ideas. For lasting joy. In the environment, nature, people and products. Designed to last.“


STEPHAN HOHMANN
Managing Director


SUSTAINABLE PRODUCTION




FALL/WINTER 2022

In the Fall/Winter 2022 campaign 'LIFE IN BALANCE' we express Lagom - the reflection on the essentials. Discover the highlights of the new collection and take a look behind the scenes of the shoot with us.


STREET STYLES

Summer will be casual and uncomplicated. Whether hoodies, overshirts or shorts - fashion bloggers Anaïs Eleni, Alina Johnston and Massiel Feliz show how they transform HANRO loungewear into fashionable street style looks.


WHITE DESIGN CLASSIC

Fashion is ephemeral and often only a product of its time, which it rarely outlasts. But the eternal classics do exist: garments that never go out of fashion - like the white basic T-shirt.


SPRING/SUMMER 2022

In the Spring/Summer 2022 campaign 'NATURAL SENSATIONS', nature casts its spell on us. Natural materials like linen and organic cotton awaken our longing for endless space and freedom. Take a look behind the scenes of our campaign shoot.


MONOCHROME LOOKS

Monochromatic styling and corduroy looks are hipper than ever this fall. HANRO designer Elena Panagopoulos talks in an interview about how she combines these two trends in the new loungewear 'Pure Comfort' and reveals why they are her absolute favorite styles.


DESIGNER´S FAVOURITE 'CELIA'

HANRO designer Nora Döring introduces us to the nightwear 'Celia'. In the interview, she tells us what inspired her to create the special print of the series, what the challenges of creating it were and what makes the nightwear so special.

 



THE STORY OF GENERATIONS

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FABRIC MADE IN AUSTRIA

HANRO's distinctive lingerie creations are made in a small town in Vorarlberg, Austria. Learn more about our in-house textile production, the work of the HANRO design team and the craftsmanship from the region.


TENCELTM OR COTTON
WHAT IS THE DIFFERENCE?

The term TENCEL™, also known as Lyocell, is on everyone's lips at the moment. But what makes the material so special and what are the differences to cotton? We reveal everything you need to know about the new trend material.


IMPORTANT ESSENTIALS FOR THE BRIDE

One's wedding is probably the most beautiful day in someone's life. From the planning to the ceremony to the wedding night, the bride should not be missing anything. That's why we've put together a little "bride guide" for you with all the most important must-haves.

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THINKING OF TOMORROW


Sustainability has always been a matter close to our hearts.


SUSTAINABLE
COLLECTIONS



We only use the best
and highest quality cotton.


EXPERTISE &
QUALITY



80% of fabrics are produced
'inhouse' in Austria.


MADE IN
AUSTRIA



All HANRO products are
STANDARD 100 BY OEKO-TEX® certified.

SUSTAINABLE
PRODUCTION