BEHIND THE SCENES

ANNIVERSARY 2024

The spring/summer anniversary collection takes a retrospective look at HANRO's history and is a tribute to the woman who has always been at the center of HANRO's attention. The collection was staged on the Côte d'Azur, in the enchanting flair of the French Riviera, the cradle of haute couture and the setting for legendary fashion brands. For HANRO, this is a particularly important place steeped in history, as HANRO designers were inspired by its sophisticated glamour back in the 1930s.


Experience our campaign shoot - where every detail tells a story and every touch conveys a feeling of pure luxury.

Our new Head of Marketing, Dusko Dragas, has brought a breath of fresh air and creative input into the production process utilizing his teamwork approach and has created a perfect symbiosis between bright sunshine and the azure blue sea.

THE TOUCH OF LUXURY

 

"HANRO is a classic brand with an eventful history. The campaign reflects 140 years of understated luxury, timeless beauty, aesthetic design and effortless elegance."


STEPHAN HOHMANN

Managing Director

 
 

Merci!


"It's fascinating how much positive energy is generated by a dedicated team and I'm delighted that we were able to create such a great campaign.

A huge thank you to everyone involved!"


DUSKO DRAGAS

Head of Marketing

 

140 YEARS

THE TOUCH OF LUXURY

Welcome to an unforgettable journey through the enchanting flair of the French Riviera! Immerse yourself in the world of unique well-being and experience effortless elegance with the exclusive HANRO anniversary collection.


FEATURED TOPICS








SWEEPSTAKE

DREAM HOLIDAY ON A SAILING YACHT

We are giving away a luxury sailing holiday to the Côte d'Azur for two people worth €10,000. Experience the legendary regatta "Les Voiles de St. Tropez" up close and enjoy 7 days of unforgettable dream holidays on board the sailing yacht Chronos.

PARTICIPATE

STRONG WOMEN


The anniversary collection is a tribute to women, who have always been at the centre of HANRO. The jubilee styles are named after strong women who were heroines then and now, or after famous men who supported and promoted women.

ICONIC BASICS

THE STORY OF QUIET LUXURY

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