Welcome to an unforgettable journey through the enchanting flair of the French Riviera! Immerse yourself in the world of understated luxury and experience effortless elegance with the exquisite HANRO anniversary collection.
A HOMMAGE TO TIMELESS STYLE AND THE POWER OF FEMININITY THE CLARITY AND QUIET AESTHETICS OF DESIGN THE LUXURY OF FEELING GOOD IN YOUR SKIN AND THE SENSUALITY OF NATURAL MATERIALS. A TANGIBLE LUXURY EXPERIENCE SINCE 140 YEARS.
Minimalist design meets natural materials. The tennis-inspired look revives the iconic sportswear aesthetic of the 80s. United by the timeless non-colour white, the purist styles embody naturalness in all its simplicity.
It is not only the characteristic HANRO design with its minimalist cuts, high-quality natural fabrics and loving craftsmanship that has been the hallmark of the brand's success for 140 years. The aesthetic imagery and the surprising visual staging of the advertising campaigns contribute significantly to HANRO's exclusive brand image.
Our anniversary collections are a tribute to STRONG WOMEN from society, fashion, politics, science and culture.
Simone de BEAUVOIR
The writer and philosopher is one of the most important advocates of women's rights in the 20th century.
Simone de BEAUVOIR
Simone de Beauvoir was a French writer, philosopher, and feminist of the 20th century. She stands for the image of the strong, independent woman. She campaigned for equality between the sexes. To this day, she is considered an advocate of women's rights and a representative of existentialism. This idea is also reflected in the anniversary series 'Simone'.
"Simple white and a purist, elegant cut - the anniversary series 'Simone', inspired by the tennis trend of the 80s, revives the iconic sportswear aesthetic."
ELENA PANAGOPOULOS
Designer
The tennis look has already been used in previous campaign shoots.
Our men's anniversary collections are a tribute to famous men who have supported and promoted WOMEN throughout their lives.
Carl RONUS
The HANRO co-founder ran the company for 50 years and played a key role in establishing comfortable, elegant day and nightwear in haute couture.
Carl RONUS
Carl Ronus was a HANRO co-founder who, together with Albert Handschien, also offered comfortable underwear for men from the 1920s onwards. In doing so, they created the basis for comfortable, elegant day and nightwear.
"The anniversary series 'Carl' pays tribute to the founder Carl Ronus and is a homage to the timeless and elegant collections of the last 140 years. We drew inspiration for the jacquard lettering from the company archive. The poplin fabric impresses with the highest quality and technical innovation."
ELENA PANAGOPOULOS
Designer
Trendy logo stripes were the inspiration for the retro series 'Carl'.
Woven nightwear with subtle logo jacquard, inspired by the company archive.
Inspired by the beach fashion of the 1930s, this collection is a tribute to Madeleine Handschin, the first HANRO designer and granddaughter of the company founder, who shaped the brand with her unique style and flair for new trends.
There is a touch of elegance in the air when the wind fills the sails on the azure blue sea of the French Riviera. As a legendary setting for savoir vivre, the "Coast of Pleasure" embodies the epitome of luxury, glamour, and glitz. In keeping with this, the retro-inspired collection from HANRO revitalises the freedom-loving and sophisticated esprit of the Côte d'Azur.
We are giving away a luxury sailing holiday to the Côte d'Azur for two people worth €10,000. Experience the legendary regatta "Les Voiles de St. Tropez" up close and enjoy 7 days of unforgettable dream holidays on board the sailing yacht Chronos.
The anniversary collection is a tribute to women, who have always been at the centre of HANRO. The jubilee styles are named after strong women who were heroines then and now, or after famous men who supported and promoted women.
Our anniversary collections are a tribute to STRONG WOMEN from society, fashion, politics, science and culture.
Hedy LAMARR
The FRENCH RIVIERA collection is dedicated to HEDY LAMARR - glamorous Hollywood star and ingenious inventor at the same time.
Hedy LAMARR
Hedy Lamarr was one of the most dazzling women of the 20th century. The Austrian embodied the ideal of beauty of her time, was a scandalous Hollywood superstar, and at the same time an ambitious inventor of a visionary patent. Very few people will know that she developed a technology that is regarded as the pioneer of modern Bluetooth and WLAN. The anniversary collection 'Hedy' is dedicated to her.
"The 'Hedy' lingerie is made of the finest full lace with an integrated logo element in HANRO's typical, clean style. Logo looks are an important topic for fashionistas. 'Hedy' focuses on this trend to inspire women who are interested in high-quality and stylish lingerie."
CHRISTIANE BRAUN
Head of Product Management
Lingerie was already being staged on the boat in the 1990s.
Our anniversary collections are a tribute to STRONG WOMEN from society, fashion, politics, science and culture.
Madeleine KRIESEMER-HANDSCHIN
The I AM MADELEINE collection is dedicated to Madeleine Handschin, granddaughter of the company founder and the first iconic designer. Her unique style and flair for trends had a lasting impact on the brand.
MADELEINE Kriesemer-Handschin
Madeleine Kriesemer-Handschin, granddaughter of the HANRO company founder, knew the textile factory from an early age. She was the first and only woman from the founding family to work for HANRO. She took on the demanding work as a designer without any schooling or studies, symbolizing the central role of women at HANRO. A look back to 1930 reveals her groundbreaking creation: ultra-light bra shirts that revolutionized the fashion world as invisible underwear.
"The women have a light and beautiful summer uniform: wide sailor pants, round caps and wide-striped jersey sweaters." Madeleine Handschin on her trip to the French Riviera in the 1930s. Excerpt from "Das Buch der Riviera", Klaus und Erika Mann, Kindler Verlag, p.42. Original edition 1931.
Inspired by this, she designed a new collection of so-called beach pajamas in just 14 days. A special feature for the time, as most women wore skirts rather than pants.
"This series is a tribute to Madeleine Handschin, who significantly shaped the brand with her unique style and flair for new trends."/em>
CHRISTIANE BRAUN
Head of Product Management
HANRO was already creating trouser suits for modern women in the 1930s.
Inspired by the formative styles, the highlight of the 'Madeleine' anniversary collection was created: a jumpsuit, also known as a beach suit at the time, with a matching belt.
All styles in the 'Madeleine' collection are made from sustainable, comfortable TENCEL™ Lyocell material and feature fashionable, decorative woven bands in a colour-block look.
