french RIVIERA

There is a touch of elegance in the air when the wind fills the sails on the azure blue sea of the French Riviera. As a legendary showcase of savoir vivre, the "Coast of Pleasure" embodies the epitome of luxury, glamour and glitz.

The anniversary collection 'Hedy' consists of the finest full lace with an integrated logo element in HANRO's typical, signature clean design. Inspired by a style from the 90s, 'Pierre' is made of modal cotton with a modern retro look.

I am MADELEINE

Inspired by the beach fashion of the 1930s, this collection is a tribute to Madeleine Handschin, the first HANRO designer and granddaughter of the company founder, who shaped the brand with her unique style and flair for new trends.

At the beginning of the 1930s, Madeleine travelled to the French Riviera for research purposes. There, the women on the beach, on the promenade, in restaurants and on the tennis court wore a light summer uniform consisting of wide sailor trousers and broad striped jersey jumpers. Inspired by this fashion, Madeleine Handschin developed the so-called beach pyjamas. This resulted in the highlight of the 'Madeleine' anniversary collection, a jumpsuit, also known as a beach suit at the time, with a matching belt.

TIE break

Minimalist design meets natural materials. The tennis-inspired look revives the iconic sportswear aesthetic of the 80s. United by the timeless non-colour white, the purist styles embody naturalness in all its simplicity.

The simple, elegant 'Simone' nightwear is made from soft, flowing organic cotton and is a sustainable companion for warm summer nights. The semi-transparent fabric breaks up the clean design and lends the styles timeless elegance.

la PISCINE

Warm rays of sunshine touch our skin. A dip in the pool, cooling off in the sea - that's how light and relaxed summer feels. This feeling is also conveyed by the sensual styles, which stand for feminine elegance, self-confidence and femininity. They touch the senses and encourage women to feel good in their own skin.

The 'Marilyn' anniversary underwear range is characterised by a modern look and combines floral lace with structured, soft microfibre. The highlight is the bodysuit with a unique back detail. The luxurious viscose satin collection 'Josephine' characterised by its flowing, cooling fabric, ideal for the summer.

we call it PIPAPO

The styles inspired by the first HANRO Mix & Match series of the 80s called 'PiPaPo' are young, appealing and exciting. The credo of the designs was "underwear that doesn't look like underwear, but like outerwear". The styles were coordinated so that they could be easily combined with each other and worn 24 hours a day. A principle that is still reflected in the HANRO collections today.

To mark the anniversary, the designers created some special styles for the bestselling sleepwear range 'Sleep & Lounge' with graphic elements and playful patterns.

PRECIOUS MOMENTS

The 140th-anniversary campaign kicks off the autumn/winter season with the ‘Tina’ collection. The eye-catchers of this seductive lingerie are the fashionable biker shorts and the full lace top. An elegant shade of rose is the prelude to many possible combinations this autumn/winter season.

french RIVIERA

Ein Hauch von Eleganz liegt in der Luft, wenn der Wind die Segel auf dem azurblauen Meer der französischen Riviera füllt. Als legendärer Schauplatz des Savoir Vivre verkörpert die „Coast of Pleasure“ den Inbegriff von Luxus, Glanz und Glamour.

Die Jubiläumskollektion 'Hedy' besteht aus feinster Vollspitze mit eingearbeitetem Logo-Element in der HANRO typischen, cleanen Design-Handschrift. Inspiriert von einem Style der 90er Jahre, präsentiert sich 'Pierre' aus Modal-Baumwolle in einem modernen Retro-Look.

The title says it all. ‘Enchanted Colours’ envelops you in romantic shades of pink, which can be combined with bright pink and subtle lilac tones. The seductive high-waisted lingerie ‘Eva’ with floral lace ensures a perfect décolleté. This enchanting daywear is complemented by matching nightwear. The ‘Loie’ nightwear range in softly iridescent cotton interlock makes for a dazzling appearance.

Discover all the styles from the upcoming 'Enchanted Colours' campaign in advance and be notified when they arrive.

french RIVIERA

Ein Hauch von Eleganz liegt in der Luft, wenn der Wind die Segel auf dem azurblauen Meer der französischen Riviera füllt. Als legendärer Schauplatz des Savoir Vivre verkörpert die „Coast of Pleasure“ den Inbegriff von Luxus, Glanz und Glamour.

Die Jubiläumskollektion 'Hedy' besteht aus feinster Vollspitze mit eingearbeitetem Logo-Element in der HANRO typischen, cleanen Design-Handschrift. Inspiriert von einem Style der 90er Jahre, präsentiert sich 'Pierre' aus Modal-Baumwolle in einem modernen Retro-Look.

The days are getting shorter and we long for warming underwear made from natural fibres such as merino wool, cashmere and silk. Luxurious must-haves in uplifting and subtle trend colours get us in the mood for winter. Our warmwear offers you many combination options and is a welcome change on autumnal days, especially as a colour accent.

Discover all the styles from the upcoming 'Me Time' campaign in advance and be notified when they arrive.

lo llamamos PIPAPO

Los estilos inspirados en la primera serie Mix & Match de HANRO de los años 80 llamada 'PiPaPo' son jóvenes, atractivos y emocionantes. El credo de los diseños era "ropa interior que no parece ropa interior, sino ropa exterior". Los estilos estaban coordinados para que pudieran combinarse fácilmente entre sí y llevarse las 24 horas del día. Un principio que aún hoy se refleja en las colecciones de HANRO.

Para conmemorar el aniversario, los diseñadores crearon algunos estilos especiales para la gama superventas de ropa de dormir "Sleep & Lounge" con elementos gráficos y estampados juguetones.