Collection Madeleine
140 Years Styles: loungewear made from sustainable, comfortable TENCEL™ Lyocell with fashionable bands in a colour-blocked look. Ideal for travelling, a casual day at the office or at home. The wide range of styles is perfect for any occasion. Highlight: jumpsuit in a trouser-skirt look with a matching belt.
3 Items
HOMAGE TO FIRST HANRO DESIGNER
To mark the 140th anniversary, the designers of the premium underwear brand created the exclusive loungewear collection 'Madeleine '- a tribute to the granddaughter of the company founder and first HANRO designer Madeleine Kriesemer-Handschin. The beach fashion of the 30s designed by her served as inspiration.
Madeleine Kriesemer-Handschin, born in 1915, knew the textile factory from an early age. She was the first and only woman from the founding families to work for HANRO. Without schooling or studies, she took on the demanding work as a designer in the family business in the early 1930s. She was commissioned to design a collection of beach dresses. For research purposes, she traveled to the French Riviera with Charles A. Ronus, son of the company's founder. There, women wore lightweight summer uniforms consisting of loose sailor pants and wide-striped jersey sweaters on the beach, on the promenade, in restaurants and on the tennis court. Inspired by this fashion, Madeleine Kriesemer- Handschin developed "beach pajamas." A peculiarity for the time, since most women did not wear pants, but skirts. Nevertheless, the fashionable chic of HANRO beachwear found the best sales on the French Riviera in the most elegant stores.
Inspired by these defining styles of the 1930s, the highlight of the 'Madeleine' anniversary collection has been created, a jumpsuit, then also called a beach suit, with matching belt. Complementing it, the series includes T-shirt, shorts and long pants, as well as a comfortable jacket in blazer cut. All styles are provided by fashionable decorative woven bands in colorblocking look. Ideal for travel, home or office.