140 YEARS

THE TOUCH OF LUXURY

A tribute to timeless style and the power of femininity, the clarity and quiet aesthetics of design, the luxury of feeling good in your own skin and the sensuality of natural materials.


A tangible luxury experience for 140 years.



french RIVIERA

There is a touch of elegance in the air when the wind fills the sails on the azure blue sea of the French Riviera. As a legendary showcase of savoir vivre, the "Coast of Pleasure" embodies the epitome of luxury, glamour and glitz.


french RIVIERA

There is a touch of elegance in the air when the wind fills the sails on the azure blue sea of the French Riviera. As a legendary showcase of savoir vivre, the "Coast of Pleasure" embodies the epitome of luxury, glamour and glitz.

The anniversary collection 'Hedy' consists of the finest full lace with an integrated logo element in HANRO's typical, signature clean design. Inspired by a style from the 90s, 'Pierre' is made of modal cotton with a modern retro look.

1* FRENCH RIVIERA


There is a touch of elegance in the air when the wind fills the sails on the azure blue sea of the French Riviera. As a legendary showcase of savoir vivre, the "Coast of Pleasure" embodies the epitome of luxury, glamour and glitz.


french RIVIERA

There is a touch of elegance in the air when the wind fills the sails on the azure blue sea of the French Riviera. As a legendary showcase of savoir vivre, the "Coast of Pleasure" embodies the epitome of luxury, glamour and glitz.

The anniversary collection 'Hedy' consists of the finest full lace with an integrated logo element in HANRO's typical, signature clean design. Inspired by a style from the 90s, 'Pierre' is made of modal cotton with a modern retro look.


2* I AM MADELEINE COMING SOON

I am MADELEINE

Inspired by the beach fashion of the 1930s, this collection is a tribute to Madeleine Handschin, the first HANRO designer and granddaughter of the company founder, who shaped the brand with her unique style and flair for new trends.


I am MADELEINE

Inspired by the beach fashion of the 1930s, this collection is a tribute to Madeleine Handschin, the first HANRO designer and granddaughter of the company founder, who shaped the brand with her unique style and flair for new trends.

At the beginning of the 1930s, Madeleine travelled to the French Riviera for research purposes. There, the women on the beach, on the promenade, in restaurants and on the tennis court wore a light summer uniform consisting of wide sailor trousers and broad striped jersey jumpers. Inspired by this fashion, Madeleine Handschin developed the so-called beach pyjamas. This resulted in the highlight of the 'Madeleine' anniversary collection, a jumpsuit, also known as a beach suit at the time, with a matching belt.

2* I AM MADELEINE


Inspired by the beach fashion of the 1930s, this collection is a tribute to Madeleine Handschin, the first HANRO designer and granddaughter of the company founder, who shaped the brand with her unique style and flair for new trends.


I am MADELEINE

Inspired by the beach fashion of the 1930s, this collection is a tribute to Madeleine Handschin, the first HANRO designer and granddaughter of the company founder, who shaped the brand with her unique style and flair for new trends.

At the beginning of the 1930s, Madeleine travelled to the French Riviera for research purposes. There, the women on the beach, on the promenade, in restaurants and on the tennis court wore a light summer uniform consisting of wide sailor trousers and broad striped jersey jumpers. Inspired by this fashion, Madeleine Handschin developed the so-called beach pyjamas. This resulted in the highlight of the 'Madeleine' anniversary collection, a jumpsuit, also known as a beach suit at the time, with a matching belt.


3* TIE BREAK COMING SOON

TIE BREAK

Minimalist design meets natural materials. The tennis-inspired look revives the iconic sportswear aesthetic of the 80s. United by the timeless non-colour white, the purist styles embody naturalness in all its simplicity.


TIE break

Minimalist design meets natural materials. The tennis-inspired look revives the iconic sportswear aesthetic of the 80s. United by the timeless non-colour white, the purist styles embody naturalness in all its simplicity.

The simple, elegant 'Simone' nightwear is made from soft, flowing organic cotton and is a sustainable companion for warm summer nights. The semi-transparent fabric breaks up the clean design and lends the styles timeless elegance.

3* TIE BREAK


Minimalist design meets natural materials. The tennis-inspired look revives the iconic sportswear aesthetic of the 80s. United by the timeless non-colour white, the purist styles embody naturalness in all its simplicity.


TIE break

Minimalist design meets natural materials. The tennis-inspired look revives the iconic sportswear aesthetic of the 80s. United by the timeless non-colour white, the purist styles embody naturalness in all its simplicity.

The simple, elegant 'Simone' nightwear is made from soft, flowing organic cotton and is a sustainable companion for warm summer nights. The semi-transparent fabric breaks up the clean design and lends the styles timeless elegance.


4* LA PISCINE COMING SOON

la PISCINE

Warm rays of sunshine touch our skin. A dip in the pool, cooling off in the sea - that's how light and relaxed summer feels. This feeling is also conveyed by the sensual styles, which stand for feminine elegance, self-confidence and femininity. They touch the senses and encourage women to feel good in their own skin.


la PISCINE

Warm rays of sunshine touch our skin. A dip in the pool, cooling off in the sea - that's how light and relaxed summer feels. This feeling is also conveyed by the sensual styles, which stand for feminine elegance, self-confidence and femininity. They touch the senses and encourage women to feel good in their own skin.

The 'Marilyn' anniversary underwear range is characterised by a modern look and combines floral lace with structured, soft microfibre. The highlight is the bodysuit with a unique back detail. The luxurious viscose satin collection 'Josephine' characterised by its flowing, cooling fabric, ideal for the summer.

4* LA PISCINE


Warm rays of sunshine touch our skin. A dip in the pool, cooling off in the sea - that's how light and relaxed summer feels. This feeling is also conveyed by the sensual styles, which stand for feminine elegance, self-confidence and femininity. They touch the senses and encourage women to feel good in their own skin.


la PISCINE

Warm rays of sunshine touch our skin. A dip in the pool, cooling off in the sea - that's how light and relaxed summer feels. This feeling is also conveyed by the sensual styles, which stand for feminine elegance, self-confidence and femininity. They touch the senses and encourage women to feel good in their own skin.

The 'Marilyn' anniversary underwear range is characterised by a modern look and combines floral lace with structured, soft microfibre. The highlight is the bodysuit with a unique back detail. The luxurious viscose satin collection 'Josephine' characterised by its flowing, cooling fabric, ideal for the summer.


5* WE CALL IT PIPAPO COMING SOON

we call it PIPAPO

The styles inspired by the first HANRO Mix & Match series of the 80s called 'PiPaPo' are young, appealing and exciting. The credo of the designs was "underwear that doesn't look like underwear, but like outerwear". The styles were coordinated so that they could be easily combined with each other and worn 24 hours a day. A principle that is still reflected in the HANRO collections today.


we call it PIPAPO

The styles inspired by the first HANRO Mix & Match series of the 80s called 'PiPaPo' are young, appealing and exciting. The credo of the designs was "underwear that doesn't look like underwear, but like outerwear". The styles were coordinated so that they could be easily combined with each other and worn 24 hours a day. A principle that is still reflected in the HANRO collections today.

To mark the anniversary, the designers created some special styles for the bestselling sleepwear range 'Sleep & Lounge' with graphic elements and playful patterns.

5* WE CALL IT PIPAPO


Youthful, appealing and exciting, these styles are inspired by the first HANRO Mix & Match series of the 80s called 'PiPaPo'. The credo of the designs was “underwear that doesn't look like underwear, but like outerwear”. The styles were coordinated so that they could be easily combined with each other and worn 24 hours a day. A principle that is still reflected in the HANRO collections today.


we call it PIPAPO

The styles inspired by the first HANRO Mix & Match series of the 80s called 'PiPaPo' are young, appealing and exciting. The credo of the designs was "underwear that doesn't look like underwear, but like outerwear". The styles were coordinated so that they could be easily combined with each other and worn 24 hours a day. A principle that is still reflected in the HANRO collections today.

To mark the anniversary, the designers created some special styles for the bestselling sleepwear range 'Sleep & Lounge' with graphic elements and playful patterns.


6* QUIET LUXURY


Fashionable yet understated, high-quality basics create an atmosphere of quiet luxury that does not demand loudness, but is subtle yet powerful - simple, timeless, long-lasting.

By prioritising quality and materials, we focus on the essentials, the aesthetics of minimalism. In a world where trends come and go, HANRO's timeless style icons have been leaving their mark for 140 years.

Our anniversary collection is a tribute to timeless style and the power of femininity.
You can shop all the elegant retro styles directly here.


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SWEEPSTAKE

DREAM HOLIDAY ON A SAILING YACHT

We are giving away a luxury sailing holiday to the Côte d'Azur for two people worth €10,000. Experience the legendary regatta "Les Voiles de St. Tropez" up close and enjoy 7 days of unforgettable dream holidays on board the sailing yacht Chronos.

PARTICIPATE

STRONG WOMEN


The anniversary collection is a tribute to women, who have always been at the centre of HANRO. The jubilee styles are named after strong women who were heroines then and now, or after famous men who supported and promoted women.