What was the inspiration behind the 'Celia' print?

I was inspired by the underwater world, from the colors to the plants to the animals. For example, the algae and kelp gardens swaying harmoniously in the water. All this inspired the design of the print.

Do you draw the prints by hand?

Yes, I draw all the prints by hand - for 'Celia', I took the traditional route and started on paper. Then I digitize the drawings, edit them in Photoshop, arrange them, and color them. 

When you draw by hand, it feels more personal as everyone has a different hand strokes and style.

What are the main colors in 'Celia'?

So that the sleepwear collection can be combined with other styles of the collection, we have chosen the colors dark green, gold, khaki, and dark blue.

What makes the sleepwear collection so special?

Especially with 'Celia' I like the combination of the shiny fabric with the print, which gives the deep green and gold an elegant three-dimensional look.

In general, how is a new print created?

Once the theme of the print is decided, I start researching and building a world of images. I select motifs and elements that I can easily imagine in a print format. To refine the research, I hand-draw individual elements that I particularly like. Then I start with the first drafts and put these elements together to create a harmonious composition.

After that, the colors come into play. We think about which key colors we should use so the print can be combined with other styles in the collection.

We try out different color variations, play with the background colors, and the individual elements. We, then discuss as a team and everyone gives their feedback. Afterwards, we make small changes and finalize the print. The print is printed on the fabric for the first time, this is called the test print. For 'Celia', we worked in partnership with our printer in Italy. This process is repeated until the colors on the fabric match our expectations. We do not get to see the finished product until the photo samples for the shoot arrive from the sewing factory.

Your styling tip for 'Celia'?

The 'Celia' print can be elegantly combined with our viscose lingerie 'Lucy' and the velvet loungewear 'Favourites'. But I would also wear 'Celia' as an everyday look. I would wear the pants and the top together, so it’s almost looks like a jumpsuit. Or , pair the pants with a chic blouse and the top with casual pants. Both are elevated, glamorous looks.