New HANRO Store in Beverly Hills

HANRO expands in California: On 15th December 2017, the new boutique in Beverly Hills opened its doors.

This is the second U.S. location for HANRO, following the New York City store. The new Beverly Hills Store is located at South Santa Monica Boulevard, half a block from Rodeo Drive, and in best company surrounded by neighbors Yves Saint Laurent, Charlotte Olympia and Bobbi Brown. The 1800-square-foot space offers a broad selection of products for ladies and men on two levels. The upstairs mezzanine will be reserved for VIP clients and stylists.

HANRO’s CEO Stephan Hohmann is delighted about the store opening: “Our new store in Beverley Hills is a very exciting step for HANRO in the USA and an important statement for our worldwide reputation. It will be the show window for our brand on the American west coast and the Los Angeles metropolitan area. In the store we also will be able to personally serve stylists working for film productions.”


New HANRO Stores in Kiev & Moskow

In June 2017 HANRO opened its first monobrand boutiques in Russia and Ukraine at Gulliver Center in Kiev and the luxury shopping mall GUM in Moscow and is expanding to Eastern Europe.

Beginning of June, first the Ukrainian store opened its doors. It is located in prime location directly in the center of Kiev at one of the largest shopping mall in Ukraine - the Gulliver Center. Luxurious lingerie, nightwear and loungewear is there offered at 60 sqm.

Now as well the Russian store at the famous shopping mall GUM in the heart of Moscow at the Red Squares welcomes with open doors with a broad women's and men's collection. The GUM building stands out with its impressive appearance and extraordinary, neoclassical architecture, also visible in the ceiling of the Hanro store.

After the recent opening of the Swiss HANRO stores in the premium resort of Gstaad and at Zurich Airport in March, it is already the fourth store opening of HANRO this year.


New HANRO Store at Zurich Airport

On March 30, 2017, HANRO has opened a new store at Zurich airport. The new HANRO Store is located at Airside Center Level 2, and is offering a vast selection of underwear, nightwear and loungewear for women and men on a 60 sqm sized sales floor. It is also the first ever airport store of HANRO worldwide.

It is the 10th monobrand standalone boutique of HANRO worldwide, and the second boutique in Switzerland after the recent opening of the HANRO Store at the prestigious winter sports destination of Gstaad beginning of March.

With more than 27 million passengers every year, Zurich airport is a lynchpin in international air traffic. Besides, the airport hosts the „Airside Center“, one of the largest shopping malls in Switzerland with especially long opening hours also at weekends.


New HANRO Store in Swiss luxury resort Gstaad

On March 03, 2017 HANRO has opened a new store in the prestigious Swiss skiing resort Gstaad. This internationally renowned premium holiday and winter sports destination has been attracting distinguished visitors from all over the world for more than 100 years. Royals, movie stars and celebrities known from the world of film, art, sports and business. Madonna, Sophia Loren, Roger Moore, John Travolta and Bernie Ecclestone are regular guests or even have their homes in Gstaad.

The new HANRO Store is situated in a prime location in the center of the elegant village, right next to the ATP Swiss Open Tennis Arena, and close to the boutiques of luxury brands such as Brunello Cucinelli, Louis Vuitton and Hermès.

The new boutique is 80 sqm in size and offers a comprehensive selection of lingerie, nightwear and loungewear for women and men from HANRO’s basic and trend collections.

Address: HANRO Store Gstaad, Güterstrasse 2, CH-3780 Gstaad


Collection Presentation
Fall/Winter 2017

What a night!

160 guests from all over the world joined us for the unveiling of the new Fall/Winter 2017 collection & grand fashion show at the Montforthaus in Feldkirch, Austria, to see the new luxurious HANRO lingerie, nightwear & loungewear styles on the runway - and celebrate with us till late in the evening at the after-show party.

Enjoy some highlights from our event in our GALLERY



The #HanroStreetStyleProject celebrates street style of six trendsetting New Yorkers, selected by top photographer and fashion personality Nigel Barker, of ‘America’s next Top Model’ fame, at an open casting call during New York Fashion Week.

The campaign features waitress and bartender Zoe Schwartz, artist Nadeesha Godamunne, law school graduate and blogger Bryan Salvadore, corporate communications consultant Elissa Lumley, event producer Andrew Freesmeier and swimwear designer Ashleigh Puyol. HANRO chose to cast ‘real people’ in its first social campaign to both engage on a more personal level, highlighting our brand’s standout ready-to-wear styles.

Head over to our webshop to shop the looks of these trendsetting New Yorkers!

HANRO unveiled Spring/Summer 2017 collection
in Amsterdam

HANRO unveiled the Spring/Summer 2017 collection on July 6th, 2016 at the Koepelkerk in Amsterdam on the occasion of 100 years of HANRO in The Netherlands.

Almost 120 guests from all over the world, among them fashion press and clients from Japan, Taiwan, Australia, USA, Canada, Lebanon and all major European countries, joined the brand’s fashion presentation at the impressive “Koepelkerk”, a beautiful 17th century domed church located in the heart of Amsterdam.

Stephan Hohmann, CEO of HANRO, was delighted to present the new lingerie, nightwear & loungewear in Amsterdam: “The Netherlands are among our top 10 countries. We actually started selling HANRO products in The Netherlands in 1916, so are looking back to 100 years of HANRO in Holland this year! The opening of the HANRO Store Amsterdam last year marked another important milestone. We are happy to unveil our new collection in this great, multifaceted metropolis!”



Fashion meets art: HANRO officially unveiled a large custom mural by artist Izak Zenou at the HANRO New York City flagship store. 

This custom piece of art by Izak Zenou was painted directly on the walls of the HANRO store in the Meatpacking District in Manhattan over the course of four days. Izak’s hand painted mural pays homage to HANRO’s heritage and an engaging view into the spirited women who inspire him.

This is the latest artist collaboration in HANRO’s on-going public art campaign. The impressive result is almost 20 meters in size. During a VIP celebration on May 5th 2016 hosted by HANRo along with Nigel Barker, Selita Ebanks and Fiona Byrne, the mural was officially unveiled. 

Since Friday May 6th, the mural is open to the public.

Adress: Hanro of Switzerland NYC Flagship Store, 806 Washington Street, 10014 New York

Watch the MAKING OF Video and see the mural coming to life!

High Summer Press Event
HANRO Store London

On March 15th, 2016, London's Fashion Press, Stylists & VIPs gathered at the HANRO London Boutique in Mayfair to explore the highlights for Spring/Summer 2016, as well as exciting new lingerie collections “Lulu” and “Invisible Cotton” which are launching in store & online in the next weeks.


Designer of the Year 2016
HANRO awarded from Paris lingerie tradeshow

Designer of the Year 2016“ – what a fantastic award did HANRO receive from the Salon International de la Lingerie in Paris! Of all 490 brands, which exhibited at the world’s largest lingerie tradeshow, the jury selected HANRO of Switzerland as best lingerie designer brand of the year. At the ceremony on 23rd January 2016, the jury handed over the esteemed trophy to Stephan Hohmann, CEO of HANRO. Marie Laure Bellon, CEO of the tradeshow, pointed out “HANRO’s perfectionist dedication to elegance and quality.”

Stephan Hohmann is delighted about receiving the award: “We feel incredibly honored. This prize rewards the outstanding effort from our team in the past years. It shows that HANRO is an incomparable brand on an international level and indispensable for every premium lingerie shop.“

As Designer of the Year, HANRO presented the grand final of the official fashion show. In addition to designs from the new Falls/Winter 2016 collection, HANRO showed fashion pieces that had been exclusively designed for this show in Paris.


YOGA: Cool loungewear
for light sports

Good news for all yoga fans!

HANRO increases its loungewear offer with a new “YOGA” collection.

The smart, fashionable designs are casually cut, and offer ideal wearing comfort and ease of movement thanks to the super soft and supple micromodal fabric with mixed with elasthane - perfect for yoga, pilates, other light sports – or just for relaxing on the couch!

The modern shirts are free of side seams and charm with fashionable stitching and modern cuts. Pants are stylish and at the same time comfortable and functional: choose from long pants with wide waistband or cropped pants with stylish cuffs.

The “YOGA” collection will be available from mid-September 2015 in black and taupe from size XS to XL.

30 Years Cotton Seamless Event
Munich Store

On 25th August 2015, HANROinvited leading German fashion editors to the HANRO Store Munich to celebrate “30 Years of Cotton Seamless” and the special 1601 Anniversary collection.

HANRO’s CEO Stephan Hohmann and Dr. Martin Zieger, Chairman Executive Board of Huber Holding, were proud to welcome their guests in the completely redesigned HANRO boutique in Munich - presenting itself in a fresh new look after a 4-week store renovation.

Guests were introduced to the “30 Years Cotton Seamless 1601 Camisole” special collection in six fresh and summery colors. They also took the chance to personalize their own “Cotton Seamless” top with embroidered initials or decorative charms, and got a personal portrait from illustrator Phil Splash.

Everyone was impressed by the rich fashion history and the timelessness of the iconic “Cotton Seamless” camisole, having been HANRO’s bestseller, a staple icon for every wardrobe and a favorite of many VIPs since its introduction in 1985. Just a few examples of VIPs having worn the spaghetti top are Sharon Stone, Kate Moss, Carla Bruni or Nicole Kidman in “Eyes Wide Shut”.


Sea Island Cotton
Luxurious underwear from the world’s finest cotton

The new SEA ISLAND COTTON collection from HANRO is the embodiment of true luxury: The sophisticated men’s underwear is made of genuine Sea Island cotton – the finest, silkiest and most precious cotton in the world.

Sea Island cotton fibers are cultivated exclusively on the British West Indies Caribbean islands. Only this limited area offers the necessary climatic conditions to unfold the perfection and the unrivaled length of the rare and precious Sea Island cotton fibers. The fibers are picked by hand and skillfully processed in a gentle traditional method. The result can be experienced in the unmatched soft touch, the incomparably silky texture and the exquisite luxury of the fabric – offering unsurpassed quality, comfort and durability. 

The SEA ISLAND COTTON underwear collection in white & black is now available in HANRO boutiques, at selected retailers and online.

HANRO Collection Presentation
Spring/Summer 2016

“Summer Moods” is the theme of the new Spring/Summer 2016 collection from HANRO of Switzerland – and also the hot and sunny weather for the official HANRO collection presentation on July 1st, 2015 put all guests instantly into summer mood.

All HANRO employees and the many international sales partners met in Austria to see the new lingerie, nightwear and loungewear for spring/summer 2016 season. For the exclusive fashion show, HANRO had invited about 140 guests from all over the world – Australia, Japan, Korea, USA, Canada and many European countries - to the Lake Constance to Bregenz into the Vorarlberg Museum, to see the gorgeous new styles for women and men on the runway.

Also the delicious buffet presented itself in summer mood with Spanish specialities like Tapas, Tortilla and Paella. All guests were clearly in “dance mood”, too, and celebrated until late in the evening.

Brand Presentation &
Store Opening Amsterdam

On 26th May 2015, CEO Stephan Hohmann welcomed fashion press, bloggers and customers to the HANRO Brand Presentation at the Waldorf Astoria Hotel in Amsterdam to celebrate the first Hanro Boutique in the Netherlands and to show “Iconic Moments” from 130 years of history. 

After a reception, trend watcher Judith ter Haar gave her thoughts on the development of fashion, lifestyle and HANRO throughout the years and in the future. Then guests were lead through an exhibition of HANRO’s rich history, including original pieces from HANRO’s Swiss archive dating from 1910 to 1970s. Highlight pieces from the new AW15 Trend Collection introduced press to the upcoming season, starting in stores mid-July.

The evening ended in the new Hanro Boutique Amsterdam just around the corner at Vijzelstraat 67.


A creative, street-art-inspired 65-foot mural of the fine artist and illustrator David Foote can now be admired in the Hanro New York flagship store in the Meatpacking District in Washington Street!

HANRO has commissioned this well-known artist to create a great mural painting in order to celebrate the turn of this district into a destination of contemporary art, thanks to the reopening of the ‘Whitney Museum of American Art’.
This unveiling was celebrated grandiosely with an event with VIPs, press and customers on 30 April 2015!

One big wall: Typical Foote’s style - eccentric and innovative expressions and a complex technique, wheat paste applied seamlessly on the mural makes this collage so unique. The connection with HANRO is absolutely made by incorporating lace patterns from HANRO’S iconic garments and through the lines forming the drawings, which represent millions of female faces. Do you see them? 

Re-designed HANRO Corner
Jelmoli Zurich

The HANRO women’s shop at Swiss premium department store Jelmoli in Zurich has been re-designed in March 2015 and has now a shiny new appearance, offering its customers the full world of HANRO with lingerie, daywear, nightwear loungewear from Spring/Summer Trend and Basic collections on a sales floor of 65 square meter.


Fifty Shades of Grey

"Fifty Shades of Grey" – main character Anastasia Steele wears HANRO underwear

"Fifty Shades of Grey", the long-expected film adaptation of the international bestseller novel made its premiere on Thursday 19th February. Leading actress Dakota Johnson plays the character of Anastasia Steele, and is wearing a white cotton brief with a lace trim and a satin bow from the ‘Valerie’ collection from HANRO of Switzerland.

This scene can be seen in the Official Trailer 2 of Universal Picture at minute 1:16

HANRO products have been first choice for film productions since decades. Most famous examples are Marilyn Monroe in "The 7th year itch", and Nicole Kidman, who wore the "Cotton Seamless" spaghetti top in "Eyes Wide Shut".

The white mini brief from mercerized with feminine lace trim and a charming satin bow from "Valerie" Basic range is available all year in white, black and skin from sizes XS to XL at HANRO stores, many department stores and retailers, and online.


HANRO Store Amsterdam

HANRO opened a new Boutique in Amsterdam!

On 7th February 2015 our brand new Boutique in Amsterdam opened its doors. The new store is the 8th mono-brand boutique of HANRO worldwide, and our very first store in the Netherlands.

The store is located right in the heart of Amsterdam at the Vijzelstraat, ideally situated between the famous canals and the Golden Bend on the Herengracht. HANRO Store Amsterdam offers the full HANRO collections of luxurious lingerie, daywear, nightwear and loungewear for women and men on 30 sqm.

Apart from Amsterdam, there are HANRO boutiques in New York, Beijing, London, Rome, Munich, Vienna and Graz.

Come and see our new Boutique at Vijzelstraat 67, HG 1017 Amsterdam!




On 6th November 2014, HANRO of Switzerland celebrated their 130th anniversary with an art exhibition highlighting the brands most iconic moments throughout their history. The exhibition titled “130 Years of Dressing The Most Seductive Women” was kicked off with a VIP event hosted by actress Melissa George (The Good Wife, In Treatment, Grey's Anatomy) and model/food blogger Elettra Wiedemann (daughter of Isabella Rossellini & granddaughter of Ingrid Bergman) at the HANRO flagship store in New York City’s Meatpacking District.

Artists were selected from all over the world and included Izak Zenou, Marc-Antoine Coulon, Esther Bayer, Catherine Parr, and Petra Dufkova & Miles McMillan. The illustrations feature each artist's interpretations of a HANRO’s most memorable pop culture moments. These include the iconic scene in The Seven Year Itch's iconic where Marilyn Monroe's skirt billows up to reveal her HANRO underwear to Nicole Kidman's seductive turn in Eyes Wide Shut wearing little more than a HANRO camisole.

The exhibit opened to the public on Friday, November 7th at HANRO’s flagship store at Hanro Flagship Store, Meatpacking District, NYC.