| forever |
Quality awareness is a mindset that is often passed on from one generation to the next. If a brand or product is consistently dependable and durable, and meets or exceeds discerning standards, trust is slowly built. Once that trust is formed, we will be able to recommend it to the next generation. Thus, the love for a brand can also be passed down through generations. Some things become family traditions – for example, a mother buying her daughter her first bra from HANRO.
| yesterday - today - tomorrow |
'Cotton Seamless', 'Natural Comfort' and 'Woolen Silk'. These iconic styles by HANRO have gained a loyal cult following and embody the voice of the brand. They blend the inimitable, puristic, and timeless design language with quality and durability. They are style icons that can be recommended from one generation to another.
*Photos: Hanro Collection, Archaeology and Museum Baselland, Liestal ©HANRO International GmbH, Götzis.
Since our founding in 1884, we have captured the spirit of each generation within our collections. This has resulted in iconic collections that reflect the values of generations and shape the HANRO brand yesterday, today, and tomorrow.
Read more about our values, about our commitment, our history. About how we ensure that our quality and style are lasting and that you can recommend HANRO with a good feeling.
