WORLD EARTH DAY
LESS IS MORE
22 April is World Earth Day – a day to remind us how important it is to make conscious decisions for our planet. At HANRO, we not only live sustainability as a concept, but as a daily part of our production process. We don't focus on quantity, but on producing fewer, better items – with durable materials and a production process that wastes no resources.
NO MUDA - NO WASTING SPACE
‘Muda’ (Japanese) means waste. It describes any activity that consumes resources and incurs costs without creating real value. This is precisely what we want to avoid – with well-thought-out, sustainable production.
At HANRO, this principle is deeply rooted in our philosophy: we prioritise quality over abundance, timelessness over fast pace, and responsible action in every step of the value chain.


No overproduction – we only manufacture what is really needed. No unnecessary stock.


No fabric waste – thanks to precise cutting and well-thought-out processes, we minimise waste. And if there is any material left over? Then it goes to our reprocessing special productions. Reuse instead of throw away.


Zero waste principle – every step, from the yarn to the finished garment, is designed to conserve resources. Less consumption, more sustainability.


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100% feinste, merzerisierte Baumwolle Für einen ultra-soften Griff und eine elegante, edle Optik. |
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Made in Austria Die für das ‘Cotton Seamless’ verwendete Baumwolle wird in Österreich veredelt – ein bewusster Schritt, der durch kurze Transportwege den CO₂-Fußabdruck reduziert und gleichzeitig höchste Qualität sichert.. |
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Rundstrick statt Nähen bzw. Saum- und seitennahtfrei Die nahtlose Fertigung minimiert den Materialverbrauch und der angestrickte Saum sorgt dafür, dass keine Stoffreste übrig bleiben. Weniger Abfall, mehr Qualität. |
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100% feinste, merzerisierte Baumwolle Für einen ultra-soften Griff und eine elegante, edle Optik. |
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Made in Austria Die für das ‘Cotton Seamless’ verwendete Baumwolle wird in Österreich veredelt – ein bewusster Schritt, der durch kurze Transportwege den CO₂-Fußabdruck reduziert und gleichzeitig höchste Qualität sichert.. |
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Rundstrick statt Nähen bzw. Saum- und seitennahtfrei Die nahtlose Fertigung minimiert den Materialverbrauch und der angestrickte Saum sorgt dafür, dass keine Stoffreste übrig bleiben. Weniger Abfall, mehr Qualität. |
COTTON SEAMLESS – ZERO WASTE IN PERFECTION
The legendary ‘Cotton Seamless’ spaghetti top is a perfect example of zero waste and timeless elegance. This classic is more than just a functional basic – it is the result of our sustainable philosophy.


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100% finest mercerised cotton |
For an ultra-soft feel and an elegant, sophisticated look. |
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Made in Austria |
The cotton used for the ‘Cotton Seamless’ is refined in Austria – a conscious step that reduces the carbon footprint through short transport routes and at the same time ensures the highest quality. |
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Circular knitting instead of sewing, no hem or side seams |
Seamless manufacturing minimises material usage and the knitted-on hem ensures that no fabric scraps are left over. Less waste, more quality. |
The ‘Cotton Seamless’ is not only a bestseller, but also a style icon that has been a staple in every wardrobe for decades. To celebrate the 40th anniversary, we are presenting three special editions of the classic: