WORLD EARTH DAY

LESS IS MORE

22 April is World Earth Day – a day to remind us how important it is to make conscious decisions for our planet. At HANRO, we not only live sustainability as a concept, but as a daily part of our production process. We don't focus on quantity, but on producing fewer, better items – with durable materials and a production process that wastes no resources.

NO MUDA - NO WASTING SPACE

‘Muda’ (Japanese) means waste. It describes any activity that consumes resources and incurs costs without creating real value. This is precisely what we want to avoid – with well-thought-out, sustainable production.


At HANRO, this principle is deeply rooted in our philosophy: we prioritise quality over abundance, timelessness over fast pace, and responsible action in every step of the value chain.

No overproduction – we only manufacture what is really needed. No unnecessary stock.

No fabric waste – thanks to precise cutting and well-thought-out processes, we minimise waste. And if there is any material left over? Then it goes to our reprocessing special productions. Reuse instead of throw away.

Zero waste principle – every step, from the yarn to the finished garment, is designed to conserve resources. Less consumption, more sustainability.

100% feinste, merzerisierte Baumwolle
Für einen ultra-soften Griff und eine elegante, edle Optik.

Made in Austria
Die für das ‘Cotton Seamless’ verwendete Baumwolle wird in Österreich veredelt – ein bewusster Schritt, der durch kurze Transportwege den CO₂-Fußabdruck reduziert und gleichzeitig höchste Qualität sichert..

Rundstrick statt Nähen bzw. Saum- und seitennahtfrei
Die nahtlose Fertigung minimiert den Materialverbrauch und der angestrickte Saum sorgt dafür, dass keine Stoffreste übrig bleiben. Weniger Abfall, mehr Qualität.
  100% feinste, merzerisierte Baumwolle
Für einen ultra-soften Griff und eine elegante, edle Optik.

  Made in Austria
Die für das ‘Cotton Seamless’ verwendete Baumwolle wird in Österreich veredelt – ein bewusster Schritt, der durch kurze Transportwege den CO₂-Fußabdruck reduziert und gleichzeitig höchste Qualität sichert..

  Rundstrick statt Nähen bzw. Saum- und seitennahtfrei
Die nahtlose Fertigung minimiert den Materialverbrauch und der angestrickte Saum sorgt dafür, dass keine Stoffreste übrig bleiben. Weniger Abfall, mehr Qualität.

COTTON SEAMLESS – ZERO WASTE IN PERFECTION

The legendary ‘Cotton Seamless’ spaghetti top is a perfect example of zero waste and timeless elegance. This classic is more than just a functional basic – it is the result of our sustainable philosophy.

  100% finest mercerised cotton
    For an ultra-soft feel and an elegant, sophisticated look.

  Made in Austria
    The cotton used for the ‘Cotton Seamless’ is refined in Austria – a conscious step that reduces the carbon footprint through short transport routes and at the same time ensures the highest quality.

  Circular knitting instead of sewing, no hem or side seams
    Seamless manufacturing minimises material usage and the knitted-on hem ensures that no fabric scraps are left over. Less waste, more quality.

The ‘Cotton Seamless’ is not only a bestseller, but also a style icon that has been a staple in every wardrobe for decades. To celebrate the 40th anniversary, we are presenting three special editions of the classic:

SUSTAINABLE COLLECTIONS