NEW CAMPAIGN

SPRING | SUMMER 2025

The Spring/Summer 2025 campaign, ‘Essential Horizons’, celebrates timeless elegance and effortless style. Highlight of the season: 40th anniversary of the iconic ‘Cotton Seamless’ spaghetti top.


BASICS - REDEFINING SIMPLICITY

The ‘Essential Horizons’ collection puts the focus on basics: timeless designs made from luxurious materials that are versatile, elegant and of the highest quality. The collection combines classic basic styles with modern trend highlights, offering comfort and style for every moment of the day – from morning to evening.

At the heart of these basics is the legendary HANRO basic icon, which embodies the essence of simplicity and timeless elegance like no other: the Cotton Seamless Spaghetti Top, style icon since 1985.


CELEBRATING AN ICON

Since 1985, the Cotton Seamless Spaghetti Top has embodied HANRO's philosophy of style, comfort and timeless design. It became an icon through Nicole Kidman's appearance in Eyes Wide Shut. For its 40th anniversary, the HANRO design team has reinterpreted the spaghetti top without losing its original character. It remains a classic made of seamless workmanship and luxurious cotton.


A colour-block top with a contrasting satin band.

A unique tie-dye design made from natural plant dyes.

A special edition with golden strap chains.

Ein Color-Block-Top mit kontrastierendem Satinband.

Ein einzigartiges Tie-Dye-Design aus natürlichen Pflanzenfarben.

Eine Special Edition mit goldenen Träger-Kettchen.

MAKING OF

The new campaign was shot in a picturesque coastal landscape in Portugal, which inspires with its vastness and natural elegance. The golden light and gentle horizons emphasise the aesthetics of the collection – a perfect backdrop for the basics.


All images © 2024 Marcus Hassler

„PORTUGAL BILDET DIE PERFEKTE KULISSE, UM UNSERE GESCHICHTE UND WERTE ZU ERZÄHLEN. DIE VERBUNDENHEIT ZU UNSERER PRODUKTIONSSTÄTTE UND DIE ZEITLOSE ÄSTHETIK UNSERER MARKE WURDEN VOM TEAM WUNDERBAR EINGEFANGEN.“

"Portugal bildet die perfekte Kulisse, um unsere Geschichte und Werte zu erzählen. Die Verbundenheit zu unserer Produktionsstätte und die zeitlose Ästhetik unserer Marke wurden vom Team wunderbar eingefangen.“


DUSKO DRAGAS

Head of Marketing

 

 

‘Portugal is the perfect backdrop for telling our story and communicating our values. The team did a wonderful job of capturing the connection we feel to our production site and the timeless aesthetic of our brand.’


DUSKO DRAGAS

Head of Marketing

 

HIGHLIGHTS

SPRING SUMMER 2025

The ‘Cotton Silk’ Basics Collection for women offers luxurious cotton-silk designs, including a versatile spaghetti strap dress.

 

'FANCY MICRO'


Besonders hervorzuheben: Die ‘Alicia‘ Trendserie für Damen und die ‘Fancy Micro‘ Serie für Herren – moderne Hybrid-Styles, die Tagwäsche und Swimwear verbinden. Mit schnell trocknenden Materialien sind sie nicht nur ideal für den Alltag, sondern auch perfekt für spontane Sommerabenteuer.

'ALICIA'

Particularly noteworthy: the ‘Alicia’ trend series for women and the ‘Fancy Micro’ series for men – modern hybrid styles that combine daywear and swimwear. With quick-drying materials, they are not only ideal for everyday wear, but also perfect for spontaneous summer adventures.

 

For men, the sustainable ‘Cotton Essentials’ series made from Supreme Green Cotton® offers versatile tank tops, while the ‘Clean Cut’ series made from TENCEL™ MicroModal delivers invisible designs for maximum comfort.

Für Herren bietet die nachhaltige ‘Cotton Essentials‘ Serie aus Supreme Green Cotton® vielseitige Tanktops, während die ‘Clean Cut‘ Serie aus TENCEL™ MicroModal unsichtbare Designs für maximalen Komfort liefert.