We first need to relearn it: idleness, appreciating the moment and the simple things in life. The scent of freshly brewed coffee in the morning that drifts through the whole house. That sweet juice of a ripe peach running down your chin as you bite it.
The warm summer breeze caressing your skin and providing a little cooling. We usually live in the past or in the future and we miss the present, being here and now. There are many small daily moments to make us happy, you only have to be aware of them to enjoy them. Simply doing nothing and switching off would do us all good.
The new campaign "La Dolce Vita" tells of this sweet idleness and combines Italian flair with a touch of nostalgia and a retro feeling. La Dolce Vita - a summer full of ease, indulgence, and lust for life.
COMFY TERRY CLOTH
Casual styles made of terry cloth are in this summer. These real all-rounders from the 'Sleep & Lounge' series form a smooth transition from indoors to outdoors and are suitable both for the beach and for a visit to the spa.
Summery 'Accessories' made of terry cloth, consisting of a fisherman's hat and large bag and complete any outfit.
The focus of the sustainability strategy is on the manufacture of high-quality products with a long service life and the use of sustainable materials. Milk fiber is used for the first time in the spring/summer 2023 collection. HANRO is also launching a lingerie series made from recycled lace. In addition, well-known materials such as organic cotton, recycled cotton and TENCEL™ Lyocell fibers continue to play an important role.
Basic bestseller restaged: The minimalist, timeless classics were staged in a summery way to match the new 'La Dolce Vita' collection. Timeless classics meet Italian lifestyle.
Take a look behind the scenes of our Spring/Summer 2023 shoot in Sicily. Despite exhausting shooting days everyone in the team felt the very special Dolce Vita lifestyle. Whether it was the delicious Italian food, the sunbeams that already tickled the nose when waking up or the always fresh sea breeze. Many thanks to the great team for the successful shooting!