FALL/WINTER 2021
SENSE OF HOME

SENSE OF HOME 

With the Fall/Winter 2021 "Sense of Home" campaign, HANRO conveys an attitude towards life that the premium underwear brand has represented for over 135 years: This unique sensation of being wrapped up in a high-quality, fine garment made of natural materials gives the feeling of warmth and comfort. The reassurance of wearing durable, sustainable quality apparel from the company’s own production facility evokes feelings of security. The attention to detail – in the craftsmanship, in the design, and in the finishing touches shows that HANRO cares deeply about their products as well as the customer.

HANRO also has a close relationship to Switzerland, where the brand was founded, as well as to its current headquarters in Austria, where 80% of the fabrics are still produced today. These two countries are connected to each other by the impressive mountain panorama and the untouched nature of the Alps.

 


 

A small mountain village called 'Arabba' in South Tyrol served as the perfect location for the HANRO Fall/Winter 2021 campaign shoot. The warm wood of the luxurious chalet, fire blazing in the fireplace, and snow-covered mountains harmonize with the soft, natural materials such as cotton, merino wool, silk, cashmere, velvet, and flannel. The Fall/Winter campaign is inspired by our heritage, our contentment and mindfulness of the environment and its resources.

 

 

 


HIGHLIGHTS

Inspired by the beauty of nature and the power of color, the new collection conveys a feeling of luxury while stimulating the senses. Soft, natural materials such as cotton, merino wool, silk, cashmere, velvet, and flannel meet the pink and red tones of fall. The dark green and blue hues can only be found in pristine nature, and exquisite gold tones evoke luxury.

 

FALL/WINTER 2021
SENSE OF HOME

Discover in advance the complete Fall/Winter collection 2021 in our look book.  

 

 

 

 

 

NEW COLLECTION
FIRST ARRIVALS

 

MAKING OF

One chalet, one week, and one strong team. Take a look at how the Fall/Winter 2021 campaign was made and discover exclusive behind-the-scenes moments during the shoot in South Tyrol.

 

At the time of the shoot, everyone involved adhered to all COVID-19 regulations. All were either vaccinated, tested, or recovered.

 

 

 


"The location scouting, the preparation and then, of course, the supervision of a HANRO shoot, was both challenging yet rewarding. This time we found a location that is as authentic and real as the brand itself - an absolute highlight for me!"


VLENS MÜLLER-FELLER, MANAGING DIRECTOR

SPEEDBALL-PRODUCTIONS.COM


"I don't think I've ever supervised a shoot in such high mountains, and every new day I enjoyed this beautiful light that fell on the snowy peaks in the morning. The marmots that lived and frolicked around the chalet were just so cute!"



ADELAIDA CUE BÄR, STYLIST AND EDITOR

ADELAIDACUEBAER.COM

"A good shoot begins with team spirit! For many years, these team members have enriched our campaign shoots with their experience, sensitivity, and creativity:" 

"Many thanks to you!“



 ISABELLE GROH

HEAD OF MARKETING HANRO