FALL/WINTER 2021
SENSE OF HOME
SENSE OF HOME
With the Fall/Winter 2021 "Sense of Home" campaign, HANRO conveys an attitude towards life that the premium underwear brand has represented for over 135 years: This unique sensation of being wrapped up in a high-quality, fine garment made of natural materials gives the feeling of warmth and comfort. The reassurance of wearing durable, sustainable quality apparel from the company’s own production facility evokes feelings of security. The attention to detail – in the craftsmanship, in the design, and in the finishing touches shows that HANRO cares deeply about their products as well as the customer. HANRO also has a close relationship to Switzerland, where the brand was founded, as well as to its current headquarters in Austria, where 80% of the fabrics are still produced today. These two countries are connected to each other by the impressive mountain panorama and the untouched nature of the Alps. |
A small mountain village called 'Arabba' in South Tyrol served as the perfect location for the HANRO Fall/Winter 2021 campaign shoot. The warm wood of the luxurious chalet, fire blazing in the fireplace, and snow-covered mountains harmonize with the soft, natural materials such as cotton, merino wool, silk, cashmere, velvet, and flannel. The Fall/Winter campaign is inspired by our heritage, our contentment and mindfulness of the environment and its resources. |
|
FALL/WINTER 2021
|
NEW COLLECTION
FIRST ARRIVALS
MAKING OF
One chalet, one week, and one strong team. Take a look at how the Fall/Winter 2021 campaign was made and discover exclusive behind-the-scenes moments during the shoot in South Tyrol. |
At the time of the shoot, everyone involved adhered to all COVID-19 regulations. All were either vaccinated, tested, or recovered. |
VLENS MÜLLER-FELLER, MANAGING DIRECTOR |
ADELAIDA CUE BÄR, STYLIST AND EDITOR |
"A good shoot begins with team spirit! For many years, these team members have enriched our campaign shoots with their experience, sensitivity, and creativity:" "Many thanks to you!“
|