SPRING/SUMMER 2021
RECHARGE YOURSELF

 

TIME TO BREATHE

With the new Spring/Summer 2021 campaign RECHARGE YOURSELF, we are shifting our focus inwards. Today’s current events not only have a lasting effect on society, but also affect us personally. We must live in the moment, while being aware of our surroundings and being mindful of our emotions. Priorities are reassessed and quality of life is redefined. Is the stress and the pressure to succeed excessive, and is our consumption and constant need to please everyone necessary? We have been given a moment to reset and reevaluate our priorities.

 


 

One place that is the perfect setting for ultimate relaxation and revitalizing the soul is in the Greek island of Milos, which is where the HANRO Spring/Summer 2021 Campaign was shot. Unassuming and sublime, it defies the forces of nature and shows us just how much beauty can emanate from constant change. Nothing is ever the same as the day before, and yet this transience harbors a great sense of calmness and strength. It teaches us to appreciate the here and now, to live in the moment, and to simply exhale and let go.

 

 

 

HIGHLIGHTS

The new collection reflects this new perspective on a sense of quality of life and focus on the essentials. With its natural, softly flowing fabrics and harmonious colors, it echoes the carefree lightheartedness of a summer’s day.

Bold colors like Sunny yellow and Geranium pink radiate lust for life and unbridled optimism. Beige and Earthy brown – inspired by sandstone and the rugged cliffs – contrast with cool, refreshing shades of blue in all the nuances of sea and sky.

The multifaceted island of Milos in the Cyclades is also known as the “island of color,” and this firework of flamboyance is embraced by the new Spring/Summer Collection 2021.

 

 

 

SPRING/SUMMER 2021
RECHARGE YOURSELF

⇓ BROWSE THE LOOKBOOK & SHOP ⇓

 

 

 

 

 

SPRING/SUMMER 2021
NEW COLLECTION

 

 

MAKING OF

One island, one week, and one strong team. Take a look at how it was made and discover exclusive behind-the-scenes moments during our campaign shoot on Milos.

 

 

    ©Speedball Productions

Thank you.

"It is fascinating how much positive energy is generated by a dedicated team, and I'm delighted that we were able to create such a great campaign during what was a very challenging year for everyone.

A huge thank you to everyone involved!"

 ISABELLE GROH
MARKETING MANAGER HANRO