INNOVATIVE TOUCH

innovative touch

Strange as it sounds, you can actually make soft fibers from wood. This softness is what we love so much about modal, viscose, and TENCEL^TM fibers. They flow beautifully and feel cool on the skin. To the touch, cellulose fibers feel much like natural fibers such as silk and cotton.

'Natural Comfort' is the new generation of nightwear. Made from wood, TENCEL^TM fibers can regulate temperature just as effectively as cotton and linen, yet feel as soft as silk and have a similar shiny sheen.

THE RESULT

Quality you can feel on your skin.
Quality that touches you.

Exquisite fabrics, exclusive finishes, masterly craftsmanship, and comfy cuts transform undergarments into the ultimate feel-good experience. Proudly sourced in Austria and produced in Europe, we have high standards for our fabrics when it comes to origin, quality, and finishing techniques.

The 'Natural Comfort' collection offers optimal softness for sleeping. It is breathable and temperature regulating, with high moisture absorption.

All BASIC collections made of innovative natural fibers such as TENCEL^TM, Modal, viscose and the incomparable TOUCH OF HANRO

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EXPERIENCE THE INNOVATIVE TOUCH

GET IN TOUCH WITH BLOGGER AGATHA MAKSIMOVA

Agatha Maksimova leads a turbulent life as a model, actress, and entrepreneur with constant changes of location. In her video she talks about her personal highlights when wearing HANRO styles.

INNOVATIVE TOUCH

“I love undergarments that are timeless. Ones that I can sleep in, pop out to the bakery in, and even mix and match with my own fashion looks when I feel so inclined. That’s exactly what HANRO is all about.”

COSMOPOLITAN FEELING

feel & fall in love - 24/7

Originally from Russia, Agatha Maksimova currently lives in Paris –the fashion capital of the world – and works as a model, actor, and businesswoman. When she has to travel for work, she generally prefers to wear simple, versatile loungewear. The cool, flowing viscose caresses the skin and makes you feel pampered all day long.

All collections made of innovative fibers with the incomparable TOUCH OF HANRO

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