ICONIC CLASSICS

HANRO ICONS

DESIGN CLASSICS

DESIGN CLASSICS

LESS IS MORE

A simple elegance that comes totally naturally. “Understated Luxury” is the essence of our philosophy. Less, but only the best – that is what characterizes HANRO as a brand. This vision of quality can be found in every detail: the best materials, the perfection of the designs, the exquisite finishing, the elegance achieved by pure aesthetics. We believe true luxury is what makes you feel completely at ease in your skin.

HERREN KLASSIKER SHOPPEN

What makes
'Cotton Sporty'
so special?

Classic boxer cut in soft, cuddly jersey fabric

Made of 100% twisted, mercerized, smooth cotton yarn, which provides stability/tear resistance

Sustainable and durable "Made in Austria" quality

SHOP 'COTTON SPORTY'

SECRET INSIGHT

Much more than just a boxer short: Once you've bought a 'Cotton Sporty' boxer, you'll want it again and again.
NEW! The bestseller is now also available in trendy colors.

 

"In the 1920s, HANRO was already producing men's underwear, the soft shirts were particularly popular. However, men were skeptical about the boxer shorts, because the conventional woven fabric was more practical and comfortable. It wasn't until the 1960s, when tight trousers became more popular with men, that sales of tight-fitting underwear suddenly increased."


CHRISTIANE BRAUN
Head of Product Management & Design bei HANRO


  timeless, luxurious understatements  

 

Unique, high quality, durable, and sustainable daywear, embodying timeless elegance and aesthetics with every fiber. Quality you can feel on your skin. Quality that has been recommended for generations.

SHOP DAYWEAR

Stylish casual wear, with a feel-good factor and minimalist design. These casual looks are perfect companions for leisure, in the (home) office, or when traveling. For father and son.

SHOP LOUNGEWEAR

Modern sleepwear classics: Comfortable and versatile Mix & Match collections made of fine, breathable cotton fabrics ensure restful nights. Yesterday - today - tomorrow.

SHOP NIGHTWEAR

PERSONAL STORY

A declaration of love for quality

"I've been enthusiastic about HANRO for years. I'm particularly impressed by the quality and the sleek designs. As I'm often on the road as a model, I usually don't have time to shop in a shop, so I order online. I can simply order from HANRO because it always looks good and has a wonderful quality that I can rely on."

SIMONE BREDARIOL
Campaign model

TRADITION SINCE 1884

ICONS FOR WOMEN

So much more than just a camisole: a high-quality classic. It embodies its own attitude, and is uniquely timeless in its simplicity.

SHOP 'COTTON SEAMLESS'

Much more than just pajamas: the sustainable natural fibre TENCEL™ Lyocell ensures perfect moisture management and therefore a restful night's sleep.

SHOP 'NATURAL COMFORT'

Much more than just a turtleneck: a versatile luxury basic that exudes timeless elegance and sophistication.

SHOP 'WOOLEN SILK'

forever


Our promises from the past are still the driving values of the brand today. We demonstrate this every day with our dedication to every detail and our aspiration to create sustainable premium quality underwear from natural materials in timeless designs. This is how we create underwear icons with cult status.