HANRO ICONS

DESIGN CLASSICS


 

DESIGN CLASSICS
LESS IS MORE

A simple elegance that comes totally naturally. “Understated Luxury” is the essence of our philosophy. Less, but only the best – that is what characterizes HANRO as a brand. This vision of quality can be found in every detail: the best materials, the perfection of the designs, the exquisite finishing, the elegance achieved by pure aesthetics. We believe true luxury is what makes you feel completely at ease in your skin.

 

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MEN’S CLASSICS




What makes 'Cotton Sporty' so special?


  1. Classic boxer cut in soft, cuddly jersey fabric
  2. Made of 100% twisted, mercerized, smooth cotton yarn, which provides stability/tear resistance
  3. Sustainable and durable quality "Made in Austria"



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'COTTON SPORTY'




DESIGN CLASSICS
LESS IS MORE

SECRET INSIGHT

Much more than just a boxer short: Once you've bought a 'Cotton Sporty' boxer, you'll want it again and again. NEW! The bestseller is now also available in trendy colors.

 

"In the 1920s, HANRO was already producing men's underwear, the soft shirts were particularly popular. However, men were skeptical about the boxer shorts, because the conventional woven fabric was more practical and comfortable. It wasn't until the 1960s, when tight trousers became more popular with men, that sales of tight-fitting underwear suddenly increased."


CHRISTIANE BRAUN

Head of Product Management & Design at HANRO


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DESIGN CLASSICS

 

timeless, luxurious
understatements
Stylish casual wear, with a feel-good factor and minimalist design. These casual looks are perfect companions for leisure, in the (home) office, or when traveling. For father and son.

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LOUNGEWEAR
Modern sleepwear classics: Comfortable and versatile Mix & Match collections made of fine, breathable cotton fabrics ensure restful nights. Yesterday - today - tomorrow.

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NIGHTWEAR
Unique, high quality, durable, and sustainable daywear, embodying timeless elegance and aesthetics with every fiber. Quality you can feel on your skin. Quality that has been recommended for generations.

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DAYWEAR

 



PERSONAL STORY
For the love of quality


"I have been enthusiastic about HANRO for years. I am particularly impressed with the quality and the simple designs. Since I'm often on the road as a model, I usually don't have time to shop in a store, so I order online. With HANRO, I can order easily because it always fits and has a wonderful quality that I can rely on."

Simone Bredariol, Campaign model


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DESIGN CLASSICS

 

 

 

THE STORY OF GENERATIONS
OUR SWEEPSTAKE


3 NIGHTS AT A LUXURY DETOX RETREAT

Enter to win a luxurious wellness retreat at the Hotel Post Bezau by Susanne Kaufmann for two.

In addition, you have the chance to win 10 HANRO shopping vouchers worth € 150 each.


Start a family tradition with an opportunity to disconnect from outside distractions and focus on reconnecting with one another. Whether mother and daughter or father and son - the Hotel Post Bezau offers recovery and deep relaxation to reset your body and mind.

ENTER NOW

 


MORE ICONS

So much more than just a camisole: a high-quality classic. It embodies its own attitude, and is uniquely timeless in its simplicity.


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'COTTON SEAMLESS'


Much more than just a nightshirt: Inspired by the glamour of the past, this boyfriend shirt made of soft modal and silk is interpreted as a modern yet timeless design.


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'GRAND CENTRAL'


Much more than just a turtleneck: a versatile luxury basic that exudes timeless elegance and sophistication.


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'WOOLEN SILK'



THE STORY OF GENERATIONS

TRADITION SINCE 1884

 

Our promises from the past are still the driving values of the brand today. We demonstrate this every day with our dedication to every detail and our aspiration to create sustainable premium quality underwear from natural materials in timeless designs. This is how we create underwear icons with cult status.

 

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