Trench coats by Burberry, little black dresses by Chanel, Kelly bags by Hermes, 501 jeans by Levi’s – all are icons in the world of fashion. Instead of losing popularity over time, their cult status continues to increase and becomes more established. HANRO’s 'Cotton Seamless' spaghetti top is a member of this same elite group. It’s an essential piece for the wardrobe and loved all around the world. But why?
"It was my mother who kindled my passion for high quality undergarments. She always dreamed of owning and wearing a HANRO top. So one year, my father bought her a 'Cotton Seamless' spaghetti top as a wedding anniversary gift. My mother never looked back. Ever since, no matter what blouse she wears, she’ll always be wearing a HANRO camisole underneath it. Which is how this iconic camisole has shaped my opinion on undergarments, quality, and fine details."
Tom Cruise, Nicole Kidman in Stanley Kubrick's film "Eyes Wide Shut" (1999) Photo: Mary Evans/ AF Archive/ Warner Bros./ imago. Through this film, the 'Cotton Seamless top' gained cult status: simple and ravishingly feminine.
ELLE GERMANY, SEPTEMBER 2019
HANRO started as a revolutionary lingerie label that wanted to free women from uncomfortable corsets. Quickly, women like Coco Chanel were among prominent fans of the super comfortable lingerie. Hanro became really famous in 1999, when Nicole Kidman seduced her then-husband Tom Cruise in a sheer Hanro undershirt in Stanley Kubrik's erotic cult film "Eyes Wide Shut". The viewers were thrilled: This was the new 90s sexiness! Self-confident, equal, pure. The style was immediately sold out - but today it is back in the collection as the 'Cotton Seamless' spaghetti top.
BASLER NEWSPAPER, SEPTEMBER 2, 1999
Nicole Kidmanalone used 36 tops during the shoot.
Hanro, the Liestal-based lingerie company, is jubilant: the new Kubrick film is not only filling the movie theaters, but also Hanro's cash registers in the USA. The top, worn in the hottest movie scene, is a best seller. "Hanro goes Hollywood": In Liestal, the huge success and the media hype can't quite be grasped yet.
When Albert Handschin founded a hand-knitting factory in Liestal in 1884, it was not yet known how successful his venture was to become. Obviously, he had a good feeling that ladies were opting to transition their underwear made of woven cotton fabric to knitted underwear. Later in the 1920s, Coco Chanel is said to have recommended that her customers wear HANRO's comfortable, stretchy underwear under their dresses. As early as the 1930s, HANRO had remarkably simple and comfortable undershirts in its collection. They were considered the precursor to the 'Cotton Seamless' we know today. In 1985, the undershirt received its current form with the satin edging and the typical neckline. In 2011, the material was updated and the shape was lengthened. Thus, the 1601 was born. A milestone for long-time HANRO fans, who now can enjoy an even softer and more comfortable feel.
The production of this iconic and unique classic requires a perfect combination of many years of expertise, the highest quality materials, innovative manufacturing processes technologies, and intricate handiwork.
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Our promises from the past are still the driving values of the brand today. We demonstrate this every day with our dedication to every detail and our aspiration to create sustainable premium quality underwear from natural materials in timeless designs. This is how we create underwear icons with cult status.