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CAMPAIGN SPRING/SUMMER 2020

GOLDEN HOUR

 




 

IN THE LIGHT SHOW OF THE DESERT

 

The shooting of the new campaign Spring/Summer 2020 took place in the middle of the Rub’ al-Khali, one of the largest sand deserts in the world, surrounded by sand dunes and scorching hot sun. GOLDEN HOUR is a true homage to the unparalleled and almost magical light in the desert – early in the morning after the sun has come up, and in the evening just before sundown. Guided by the sun, light and shadows are in constant interaction. This is also reflected in the new collection: The colors and prints of the collection harmonize perfectly with the surroundings. Materials like cotton, linen, cupro, and Lyocell meet handmade airy weaves and structured materials.

 

HIGHLIGHTS

 

Inspired by the sand and earth tones of the desert and the light of the sun, the colors range from beige and terracotta to yellow, red, and blue. Accents of fresh colors like pink, grapefruit, purple, and shades of green reflect an exotic oasis. The prints mirror the beautiful natural scenery. Caftans and loose-cut pants are reminiscent of Bedouin garments.

 

 

NEW THIS SPRING!

 

The Loungewear collection can be perfectly color combined with the respective day and nightwear, so that
individual outfits can be put together from all three categories. A real fashion statement: pajama
pants and tops can be worn as ready-to-wear outfits.

 

DISCOVER NOW

 

 

 

COLLECTIONS SPRING / SUMMER 2020

GOLDEN HOUR

TRENDREPORT DOWNLOAD PDF

 

CURRENT COLLECTION

SOFT SHADES

 

WOMEN
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MEN
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MAKING OF

 

 

 

 

OUR TEAM

 

What is your best memory of our spectacular shoot in Abu Dhabi? We asked the team for their personal highlights:

  

NASTYA / MODEL

NASTYA / MODEL

Every time we have a shoot in a natural location and I put on a Hanro piece, I just merge with it. The loungewear is so comfortable that, even though I am on set, I feel at home..

ROBERTAS / MODEL

ROBERTAS / MODEL

The location in a desert was absolutely stunning! The thing that stuck in my mind the most was how delightful the HANRO garments felt even in the scorching heat. They were light and luxurious, a bit like a desert breeze.

EVA / HAIR & MAKE UP ARTIST

EVA / HAIR & MAKE UP ARTIST

... from the sunrise in the middle of nowhere, surrounded by still, untouched sand dunes ... the golden tones of the desert & well sounds on my ears #teamlove“.

TOM / VIDEOGRAPHER

TOM / VIDEOGRAPHER

The fine, warm sand under your feet and the sun becoming a glowing ball of fire that paints a fascinating light in the haze of the desert.

SEBASTIAN / DIGITAL OPERATOR

SEBASTIAN / DIGITAL OPERATOR

The morning shoot in the beautiful, never ending dune landscape! The team was fully ready to start, despite it being 48 C°, even with little dance performances!

ADELAIDA / STYLIST

ADELAIDA / STYLIST

I was very impressed by the incredible warm light of the desert, the fascinating sunrises and how beautifully the colors of the entire collection blended into the landscape..

ISABELLE / HEAD OF MARKETING

ISABELLE / HEAD OF MARKETING

It was great to see our concept and vision of the shoot becoming a reality step by step and even exceeding our expectations. A dream come true, so to speak.

ANJA / MARKETING

ANJA / MARKETING

The silence in the early morning, the heat in the afternoon, the impressive contrasts of the GOLDEN HOUR. And right in the middle of it all, a highly motivated, creative team, which implements the collection in a unique HANRO visual language..

BRENDAN / PRODUCTION ASSISTANT

BRENDAN / PRODUCTION ASSISTANT

Thank you for always going above and beyond what's expected team! The work and dedication is outstanding – I do really appreciate it, and looked forward to working with the team every day. It was a roller coaster, but at end it was a dream come true – so blessed to work with you guys. Cheers!

ELENA / DESIGN

ELENA / DESIGN

It was great to see how our collection harmonized and fused with the local architecture and landscape. It was almost as if it had been made just for this shoot.

KATHRIN / PHOTOGRAPHER

KATHRIN / PHOTOGRAPHER

My personal highlights was the golden light, which reflected from the desert sand and bathed everything in a stunningly beautiful glow. Also, our unique team and the best hummus I have ever had.

VLENS / PRODUCER

VLENS / PRODUCER

The whole team. One of the very best (really!)! It was a lot of fun working with you. Also, the morning and evening light in the desert. Indescribably beautiful!

 

 

 

Thanks!

You were all great and I would like to thank each of you for making this unique shoot possible.

ISABELLE GROH
HEAD OF MARKETING HANRO

 

 

 

 

 

 

 

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