F/W 2022: LIFE IN BALANCE

REFLECTION ON THE ESSENTIALS

In the autumn/winter 2022 campaign 'LIFE IN BALANCE' we express Lagom. This is the name of the philosophy of life that can be applied to all areas of our daily lives. Reflection on the essentials - an attitude towards life that is all about balance, equilibrium and mindfulness. Those who live Lagom do everything in moderation. That means living in balance.

Lagom has always been pursued by HANRO and is expressed in the autumn/winter 2022 collection: purist design with attention to detail in the workmanship. Carefully selected, high-quality natural materials. Durable, sustainable quality from our own production. Warm colours such as reds and powders as well as shades of beige and brown announce the change of seasons. Careful handling of the environment and resources are the focus.

HIGHLIGHT
SLEEP COMFORT IN NATURAL NIGHTWEAR

"We recharge our batteries during sleep. Thanks to restful sleep through nightwear made from natural, sustainable fibres such as wool and TENCEL^TM, we start the day healthy, vital and balanced." says Christiane Braun, Head of Product Management and Design at HANRO.

The highlight of the new collection is the launch of 'Woolen Sleep', a new nightwear collection for men and women, which is not only warming but also particularly breathable. The innovative and sustainable blend of wool and TENCEL^TM provides a natural temperature and moisture management. Merino wool offers excellent heat retention. If you tend to freeze at night, but do sweat from time to time, you should wear nightwear made of skin-friendly cotton or flannel.

LUXURIOUS NIGHTWEAR

Precious nightwear collection made of silk, sheen and noble tie ornament print give the unique PURE LUXURY ON SKIN feeling that the HANRO brand stands for.

HIGHLIGHT
UNISEX FASHION

Various styles in the collection are unisex designs and are refreshingly gender-neutral. The casual, trendy cuts erase the boundary between women's and men's fashion and bring the qualities that really matter to the fore: Sustainability, quality, comfort and design.

MAKING OF

Take a look behind the scenes of our Autumn/Winter 2022 shoot in Sweden. The Nordic countries impress with a grandiose nature. The winter sun, which is low on the horizon, bathes the landscape in a special light. Outside, despite the sun, it is freezing cold. The mood of the impressive landscape is reflected in the campaign images - full of silence, peace and seclusion - not too little and not too much.

Thank you!

"A huge thank you to the whole team - it's just so much fun to work with these creative, funny and great people!”